A 2026 playbook · updated for Claude 4, ChatGPT 5, Gemini 2.5
How do I show up in Claude?
Claude is the cautious one — it over-indexes on authority and almost never quotes a site nobody else has heard of. That changes everything about how you build content, where to spend your link energy, and which signals matter. This page is a straight-talking guide to getting cited by Anthropic's models — plus a free analyzer that tells you in about thirty seconds where your site stands.
Three things to know about Claude
Claude is the cautious one. It over-indexes on authority sources and almost never quotes a site nobody else has heard of. That changes everything about how you build content and where you spend your link energy.
Three crawlers control your access: ClaudeBot for training, Claude-Web for live web answers, and anthropic-ai for on-demand user fetches. If any of them are blocked at the firewall or in robots.txt, you are invisible.
The single highest-leverage move is earning mentions in sources Claude already trusts — Wikipedia, official documentation, major publications. One well-placed Wikipedia mention will move you more than six months of blogging on your own site.
Read the full Claude playbook →
3,000-word deep dive: the working playbook from a senior SEO. ~12 minute read.
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