The Blog
Playbooks for the AI search era.
Long-form, human-written guides for getting your site cited inside ChatGPT, Claude, Gemini, and Perplexity. Real tactics from real audits. No AI slop, no listicle filler — just the work.
How to show up in ChatGPT in 2026
The working playbook I use with clients. What OpenAI's three crawlers actually do, the
robots.txt rules that matter, the content shape ChatGPT keeps quoting, and the
third-party signals that move the needle faster than anything you can do on your own site.
How to show up in Gemini in 2026
Gemini is its own animal because it lives inside Google's ecosystem. The
Google-Extended consent flag, the YouTube-transcript lever, AI Overviews vs the
Gemini app, and the schema combo that moves you from "indexed" to "cited" in Google's AI surfaces.
How to show up in Claude in 2026
Claude is the cautious one — it over-indexes on authority and almost never quotes a site nobody else has heard of. Why that changes everything about how you build content, where to spend your link energy, and the one thing most people get wrong about ClaudeBot.